HI THAT’S ME,

the gal behind it all!

My name is Bailey and I’ll be your graphic designer and branding expert, today! I’m not only the founder of Adok but also the creator of everything you see here. I started this business *officially* in 2020 when I finally had the time to think about what I wanted to do with my degree. For three years prior, I spent my time doing one-off freelance design projects while having way too much fun living down in Nashville, TN.

In 2020, I moved back home to MI and landed a dream client — from there, business took off! In the midst of a global pandemic, I found myself surrounded by people ready to take the leap and start businesses of their own. That’s when I discovered my passion for helping small businesses (like myself) take a step towards their dream through purpose driven design.

What is purpose driven design?

OOH, I WAS HOPING YOU WOULD ASK!

Purpose Driven Design is the idea of making design decisions based on reason and research, not merely the aesthetic. I believe all successful branding has one driving purpose—to attract and connect with the businesses target audience. I am here to create things that work and do just that. That is why every design solution I make is made with reason to help support your brand’s success.

What is the meaning behind “Adok”?

The name Adok (ad-ahk) was inspired by the latin word “ad hok”meaning created for a particular purpose. I am a strong believer that good branding is much more than a beautiful design. While that is something I’ll attain, branding that is created with the customer in mind, backed with a clear “why”, and is a reflection of the values of the business is sure to stand the test of time.